Posted: 06/26/09
ORLANDO, Florida —THE Aesthetic Practice Association™ (TAPA), the leading association for the education and training of aesthetic practitioners worldwide, and LocateADoc.com, the exclusive one-click doctor directory on the Internet, announced today their partnership to provide TAPA’s community of physicians with an Internet practice marketing solution.
TAPA provides professional training, certification through the Certified Aesthetic Consultant™ (CAC) program along with peer-to-peer networking to more than 2,000 members. TAPA members include physicians, aesthetic extenders and office staff devoted to practice growth and professional development.
“We are proud to announce this synergistic partnership which gives our TAPA members exclusive access to the premier online practice marketing engine in the world,” said Michael Moretti, Executive Director of TAPA. “This brings more value to our members and enables their success in the highly competitive medical aesthetic procedure business at a time when Internet marketing is the most effective way to reach new patients.”
LocateADoc.com allows patients to research elective procedures and search for doctors in their area, and then sends physicians those pre-qualified patient leads. With more than 600,000 unique online visitors each day and over 200,000 doctors listed, LocateADoc.com provides a valuable service to both patients and doctors.
“In these financially tight times, our research is showing that more people are searching online for less invasive procedures that aesthetic surgeons can provide,” said Glen Lubbert, president of Mojo Interactive, producer of LocateADoc.com. “They’re holding off on the face lift for now and instead going for an injectable filler.”
Indeed, in 2008, the top non-surgical procedure for both men and women was Botox with more than 2.4 million procedures performed, according to the American Society for Aesthetic Plastic Surgery.
“Our goal in partnering with TAPA is to provide their members, which represent many of the top physicians in the aesthetic market, with a practice marketing solution, putting them in touch with patients who are researching these procedures online and on LocateADoc.com,” said Lubbert.
About THE Aesthetic Practice Association
THE Aesthetic Practice Association (TAPA) provides a professional organization with numerous member benefits and educational services designed specifically for medical aesthetic professionals, including: physicians, nurses, physician assistants and all aesthetic extenders. TAPA’s focus is to create successful and competent leaders who follow ethical business practices.
About LocateADoc.com
Founded in 1998, LocateADoc.com is the exclusive one-click doctor directory on the Internet. LocateADoc.com has been named a Hitwise "Top 10 Website" since 2005, received the 2005 WebAward for Best Medical Site and is certified by the Health On the Net Foundation (HON). Headquartered in Orlando, Florida, Mojo Interactive, the parent company of LocateADoc.com also has partnerships with Everyday Health and CareCredit, a GE Money company.
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Media contacts:
Julie Yeram
THE Aesthetic Practice Association
p: 949.830-5409
f: 949.830-8944
Tapamed.org
THE Aesthetic Practice Association
p: 949.830-5409
f: 949.830-8944
Tapamed.org
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