Posted: 10/27/09

New Toolset Gives Physicians The Ability To Effectively Manage Internet Marketing Campaigns

ORLANDO, FLA., Oct. 27, 2009 -- Mojo Interactive today announced the launch of its new PracticeDock platform that provides medical professionals with powerful tools to effectively grow their practice. PracticeDock enables physicians to identify, connect and communicate with prospective patients to cost-effectively optimize their marketing efforts.

"We're extremely excited about this launch because it allows medical practices to incorporate business automation and data tools essential for business development," said Glen Lubbert, CEO of Mojo Interactive. "PracticeDock acts as a metrics-driven marketing manager continuously updating users with visual reporting and real-time stats on how their Internet marketing campaigns are performing."

Launching in Seattle, Wash. in conjunction with the annual American Society of Plastic Surgeons (ASPS) conference, the PracticeDock suite of tools power the award-winning patient lead generation site LocateADoc.com along with a collection of health-related websites and social media networks. For the first time, this platform gives physicians valuable insight into how patients view their practice through measurable data.

"The new PracticeDock Dashboard is exceptional,” said Stuart B. Kincaid, M.D., F.A.C.S. a Board Certified Plastic Surgeon in San Diego/ La Jolla and Temecula/Inland Empire, Calif. “It gave me and our staff a new level of insight into how our marketing efforts are performing and how patients view our practice.”

By combining the strengths of PracticeDock and LocateADoc.com, patients now have a direct feedback mechanism to highlight their level of satisfaction with the practice experience. In addition, physicians also gain a better understanding of how their staff can more effectively engage with prospective patients.

For more information, email us at solutions@practicedock.com or visit http://practicedock.com.  

About Mojo Interactive
Mojo Interactive is an innovative Orlando, Fla.-based Web company offering a platform of specialized resources and advanced technologies. Among Mojo Interactive's flagship products is LocateADoc.com, the exclusive one-click doctor directory on the Internet. With more than half-a-million unique web site visitors per month, LocateADoc.com has been named a Hitwise "Top 10 Website" since 2005, received the 2005 WebAward for Best Medical Site and is certified by the Health On the Net Foundation (HON). The company offers a suite of services including lead generation programs, website management and ecommerce tools, marketing customer relationship management system, and other cutting-edge marketing solutions designed specifically for the medical and legal industries.

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